A range of work will now be undertaken over the next 12 months following the decision at a full meeting of Stirling Council yesterday (Thursday, 12 December).
The introduction of a levy scheme would see a set percentage charge on overnight accommodation paid by visitors and tourists.
A consultation will now be undertaken with residents, local businesses, tourist operators and other key stakeholders, including Loch Lomond and the Trossachs National Park.
The results will inform a draft scheme that sets out the levy’s objectives, timeline, percentage rates and how revenues would be re-invested.
Introduced
It will be presented in the autumn, with a further report to be brought to the Council in December 2025 that will seek to approve or dismiss its introduction.
If the levy is given the go ahead, it would be subject to a minimum 18 month period of implementation between its announcement and the scheme coming into effect. The earliest it could be introduced would be June 2027.
The Visitor Levy (Scotland) Act 2024 was passed by the Scottish Parliament in May 2024 and is also being considered by a number of local authorities in Scotland, including Edinburgh, Glasgow, Argyle and Bute and Highland Council.
Stirling Council Depute Leader, Cllr Gerry McGarvey, said: “Tourism is one of the most important sectors in the Stirling economy. We are still at the early stages, but we are committed to exploring the potential of the visitor levy scheme and this will involve full public consultation with residents, businesses and visitors throughout 2025.”
Improvements
It is estimated the introduction of a one per cent visitor levy could generate between £1.5m-£2.3m annually. A five per cent visitor levy could generate between £5m-£7.5m.
All money raised would be reinvested locally on facilities and services that are substantially for, or used, by leisure and business visitors. This includes infrastructure, events and culture, as well as improvements to destinations that enhance the visitor experience.
Research from VisitScotland shows there were a total of 686,000 overnight tourism visits to Stirling and Forth Valley in 2023 and a total overnight tourism spend of £205 million.
The agenda papers for the full meeting of Stirling Council on Thursday, 12 December can be found here: Stirling Council meeting agenda | Stirling Council Agendas and Minutes.
A recording of the meeting can be viewed here: https://stirling.public-i.tv/core/portal/home