Working with Scotland's leading digital transformation consultancy, Storm ID, a survey has been launched to help developers understand how people want to find information on the Council's official website, with feedback used to inform the creation of a forthcoming new and improved site.
Councillor Margaret Brisley, convener of the Finance and Economy Committee, said: “The creation of a new website is one of several significant investments we’re making to transform how we interact and communicate with our residents.
“Stirling.gov.uk had around 2.5million visits in 2020, underlining its role in how we serve our communities during a situation where face-to-face interaction was basically impossible. We want our site to provide a recognisable, trusted experience which gives citizens the confidence to engage digitally with the Council, repeatedly.
“The best way to shape that new development is to work with the best advisers possible, and ask the people who use the site for their input directly, so their feedback is essential in shaping how the new site will look and work.”
Web users leading the way
The ‘tree test’ survey asks a range of questions based on some of the website’s most popular functionality, such as paying Council Tax or reporting an issue, to test how easy it is to find information, and to follow the user’s logical navigation through the site.
By tracking the steps people opt take through these everyday scenarios, developers hope to build a more streamlined structure for the new site.
Arrangements for user research groups are also being finalised and will be released in due course.
Creating a trusted channel
Cllr Alison Laurie, vice convener, added: “We’re still at the early stages here but we want the people who use the website to shape it to their needs from the get go.
“With their feedback and the expertise of Storm ID, we can future proof our website to make it easy to use and accessible for all citizens, responsive to different devices, and above all, a trusted channel for local information and news.”
To take part in the ‘tree test’ survey, visit: bit.ly/StirlingTreeTest