Developing Cultural, Heritage & Tourism Assets

The Stirling and Clackmannanshire city region provides a truly world-class culture, heritage and tourism offering with visitors spending over £350 million annually in the local economy6.
Collaborating with Historic Environment Scotland and Scottish Enterprise, Stirling Council and Clackmannanshire Council have developed a compelling narrative that underpins the true
culture and heritage appeal of the wider city region. All of these agencies along with Visit Scotland, Creative Scotland and local tourism business groups will play a key role in prioritising
and delivering projects and investments that bring this narrative to life.

A number of complementary themes will be used to develop a programme of spend maximising the Scottish Government’s commitment to invest up to £15 million of capital in
the development of culture, heritage and tourism assets across the region.

These themes are;

  • Accessibility
  • Business and skills
  • Heritage built assets
  • Natural assets

We will target our natural and cultural assets in order to deliver the sustainable delivery of skill development and inclusion outcomes, transformational business opportunities and
increased visitor growth.

Regional assets for consideration include:

  • The River Forth
  • Natural Heritage
  • Built & Industrial Heritage
  • Seats of Power
  • Civic and Cultural Venues

Subject to approval of a programme business case, capital grant investment will enable us to develop and augment our key economic assets across the region.

National Tartan Centre

The UK Government will provide up to £10 million to support capital funding of a Stirling based National Tartan Centre. This international-class facility will reinforce the City of Stirling’s
position as a go-to cultural destination and as a centre of excellence for traditional crafts and skills right in the heart of Scotland that is financially self-sustaining.

The National Tartan Centre will be sited in an attractive new building adjacent to Stirling’s main public transport hub in the Forthside area of the city and connecting directly with the
River Forth which itself played an important role in our region’s history.

As well as providing a high quality visitor attraction, which adds significantly to Scotland’s culture and tourism offer, the centre will showcase the power and iconic nature of the tartan
brand, drive a wide ranging programme of education and interpretation including skills demonstrations and opportunities for participation and interaction, that will focus on
traditional crafts, manufacturing, fashion and design.

The Centre’s range of activities will enable the delivery of skills, inclusion and employability programmes within the fields of culture, heritage, tourism and traditional crafts for local

Subject to an approved business case, the facility could attract up to 83,000 paid for visits
each year and will be enhanced by the provision of retail and café facilities.